Guerilla Marketing
Guerrilla marketing is an unconventional way of promoting products that relies heavily on timing and location. Guerrilla marketing generally utilises public spaces to attract attention of the general public and get them involved with the brand’s promotional efforts.
Guerrilla marketing is a technique often utilised by companies on a budget and is therefore popular amongst small companies and entrepreneurs. Instead of investing money, guerrilla marketing invests time, energy and imagination.
Some great examples of guerrilla marketing campaigns include:
1. Alberta Canada Skiing:
To promote skiing and ski holidays, this organization painted the outside of a ski lift over a subway bench and a mural of mountains in the background. Two skis were painted on the ground where one’s feet would go. This put people in the mood for skiing while they waited for the train in an urban centre.
2.
Father Bob Maguire Foundation:
To spread awareness about homelessness, the Father Bob Maguire Foundation painted a fork and knife on either side of dirty garbage bins. When you look at them, it looks like what you see in the bin is on a plate, ready to eat.
Interactive guerrilla marketing:
Guerrilla marketing is almost like the graffiti of marketing in that it is bold and temporary. Because guerrilla marketing campaigns tend to be fun, organising firms often get fans of the brand as well as the general public involved. Some great examples of this are:
1. The T-Mobile ads:
Home Insurance
30% no claims, full accidental loss and damage cover, Regal Insurance provides you with that little extra piece of mind from your home insurance.
Having home insurance is vital, but the type of home insurance that you sign up for will vary depending on your needs. What you should do is look to sign up to a company that will tailor make a policy for you; lots of companies only have set home insurance packages that you can sign up to. What this means is that you end up paying more than you need for your home insurance, because you are paying for ‘perks’ that you will never use.
Companies such as Regal Insurance will amend their home insurance package to suit your exact needs. You can get your building covered up to a value of £1,500,000 and your contents up to a value of £500,000.
With Regal, you are covered for most items up to a value of £5,000 although you can insure individual items separately on a policy if they are worth more.
It is all about making the policy work for you, and choosing a policy that is perfect for you and your needs.
There are loads of other benefits to having a high value insurance policy. Although no one can deny the fact that you have to pay a monthly premium, the peace of mind that this gives you more than makes up for the cost.
Personal Loans
Personal loans are an example of a financial product that has a very consistent appeal. They offer people a simple, structured way to borrow money, and, as long as you understand any terms and conditions your personal loan may have when you take it out, you should be able to rest easily knowing exactly how much the loan is going to cost you and how long it will take for you to pay it back in full.
People take out personal loans for many different things. One of the most popular usages for loans is debt consolidation, which is the process of paying off existing debts by borrowing a new lump sum. If this is done correctly, taking out a loan for the purposes of debt consolidation can be very financially viable and save you a serious sum during the lifetime of your borrowing. People also take out personal loans to invest in the future, to use on things like education, training and examinations that may be too expensive to fully pay for at the current moment, but will be beneficial for the future.
Loans arent only taken out for future investments, however. Many people take out personal loans for home improvements, from landscaping and extensive renovations that will improve the resale price of their homes. Loans are also taken out for events and ceremonies that tend to become expensive; your dream wedding could be possible with the help of a personal loan. Many household items are bought with loaned money too, such as a new computer or big screen television, while nearly a quarter of customers approved for personal loans intend to use them to purchase new or second-hand cars.