Website Advertising
As a business owner there are multiple avenues to spend your money. Business expenses might include office rent, office supplies, telephone/internet connections, etc. Advertising would also be a part of that pie.
There are various types of advertisements. You could put an ad in the newspaper. You could create flyers and post them at different locations with a lot of people traffic. You could rent a billboard along the freeway, create a television commercial, or leave your business card in a coffee shop. The purpose of advertisements is to inform as many people as possible about your services.
Now, the aforementioned strategies have worked for many entrepreneurs, but what if your advertisements could reach 100 million people a day? 100 million people seem like a steep number, but not impossible when you look to website advertising.
Website advertising can be achieved in different way.
You can create a business website for your company or you can hire a professional designer to make one for you. You can work with Google or Yahoo to run a banner ad on one of their searches. You can also set up an advertising account with Facebook or MySpace and have your company ad seen by over 400 million of their active members.
Depending on which website advertising method you decide to use, you could spend anywhere between $ 1 to some odd thousands on advertising. When you research what would work best for you, make sure you take into account your target market group.
Make sure you leave a slice of your budget pie for website marketing.
Facebook Marketing
The fact that Facebook Marketing has more than 200 million members from around the world makes Facebook marketing a good choice for marketers. However, that does not mean that you should start without a plan. Here are some things you consider regarding Facebook marketing.
Strong Presence
After creating a Facebook Marketing account for your business, start promoting it by posting interesting content. Create a thriving community by encouraging your employees to get involved in discussions. The logic behind this is that you will want people to find you through their friends’ profiles and on-site searches. You would want to increase you members ‘virally’ to become a success on Facebook Marketing. Remember that Facebook pages can be indexed so make sure that you content is search engine optimized.
Advertise
Advertising on Facebook Marketing is a unique experience, because you can precisely target your audience down to their profile.
For example, if you want to advertise to Law graduates that are 1 to 2 years out of school and working in South Florida that like pop music…you can do that. Social ads and display ads are the two choices you have. You can purchase these ads like banners with CPC or CPM. You can use them as online banner ads but try avoiding this. Majority of Facebook users like to stay within the Facebook environment, so it’s better to direct them to a section on your fan page. The Facebook fan page design allows you to send visitors directly to a tab on your fan page since tabs have their own URLs.
Lastly…
While Facebook is highly target and cheap, the company is very pick on how they ads to be displayed. They also leave editorial decisions up to individual editors, so why one editor may accept an ad, another might not. Read their terms of service and I recommend investing in a good guide that helps you navigate the Facebook system.