Television Advertising
Over the past five years Television Advertising has decreased along with its broadcast budget spends. Television advertisement spending is now thought to be slowly on the move upwards and is beginning to make people within the industry very optimistic but also very cautious.
Advertising spend has increased in double figures since last year but people are very optimistic to predict an upturn within the television industry regarding the advertising revenue gain. There are still some very sharp reminders of the industries downturn over the past few years such as ITV’s axing of “The Bill” after 27 years on our screens and the news that X Factor’s production company Talkback Thames had axed 100 jobs.
It is reported that companies such as ITV, Channel 4, and Channel 5 have increased their advertising returns by over 15% from last year.
Even with this money trickling into the companies they are still holding back and spending very cautiously to ensure that they preserve themselves deep in the knowledge that they may never bounce back to historic levels.
It is thought that production companies over the past five years have kept themselves afloat with low advertising revenue by increasing overseas programme sales. This trend is not limited to the UK; in America many of its cable stations and production companies have reported a strong increase in advertising revenue entering the second part of the year. Some have even reported that they have filled most of their advertising slots.
There have been many factors this year that have helped increase viewing figures and advertising revenue alike.
One such factor was the World Cup, it is reported that people had increased their viewing time by over 2 hours per person between January and June. The average viewer watched 45 adverts per day in the first part of the year compared to 43 the year before.
Video Advertising
Online video advertising has grown and will continue to grow. Let’s face it our society is comprised of lazy individuals who much rather watch and learn then read and learn. With the ever so growing popularity of visual media it is imperative that small business owners and affiliate marketers utilize online video marketing to further increase their profits or suffer dire consequences at the hands of their competition.
YouTube is the giant whale in the room when it comes to video sharing websites. YouTube has allowed the small business owners of the world to rise and take part in visual media advertisements that were mostly dominated by big business via the “television commercial” due to high price tags. Video marketing is very affordable and has allowed small businesses to create viral video marketing campaigns to further penetrate their target audiences maximizing their profits.
In order to succeed with these online video advertising campaigns it is important to know who your target audience is.
If you are not targeting your niche and just providing information to the masses you are more likely to fail in your viral video advertising campaigns. Advertising videos lacking direction are found to be irrelevant to the viewers they are reaching and is just another speed bump in the way of what they are looking for. Online viewers tend to be less patient then television watcher’s and are quicker to move on. Although you want your online video advertising campaign to be well thought of, out of the box, and entertaining it is important to not lose focus and stay professional.