Over the past five years Television Advertising has decreased along with its broadcast budget spends. Television advertisement spending is now thought to be slowly on the move upwards and is beginning to make people within the industry very optimistic but also very cautious.
Advertising spend has increased in double figures since last year but people are very optimistic to predict an upturn within the television industry regarding the advertising revenue gain. There are still some very sharp reminders of the industries downturn over the past few years such as ITV’s axing of “The Bill” after 27 years on our screens and the news that X Factor’s production company Talkback Thames had axed 100 jobs.
It is reported that companies such as ITV, Channel 4, and Channel 5 have increased their advertising returns by over 15% from last year.
Even with this money trickling into the companies they are still holding back and spending very cautiously to ensure that they preserve themselves deep in the knowledge that they may never bounce back to historic levels.
It is thought that production companies over the past five years have kept themselves afloat with low advertising revenue by increasing overseas programme sales. This trend is not limited to the UK; in America many of its cable stations and production companies have reported a strong increase in advertising revenue entering the second part of the year. Some have even reported that they have filled most of their advertising slots.
There have been many factors this year that have helped increase viewing figures and advertising revenue alike.
One such factor was the World Cup, it is reported that people had increased their viewing time by over 2 hours per person between January and June. The average viewer watched 45 adverts per day in the first part of the year compared to 43 the year before.